Why Your Business Content Flops

Photo by Markus Winkler on Unsplash

A company commissions a big report to engage customers and media. It assembles an internal team, designs and conducts a lengthy survey, finds a writer, an editor, does interviews, case studies and makes a video. It hires a design agency and engages its PR firm. People work tirelessly for months.

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Writer, editor, parent. Former staffer at Quartz, WSJ and Inc. magazine.

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Stephanie Gruner Buckley

Stephanie Gruner Buckley

Writer, editor, parent. Former staffer at Quartz, WSJ and Inc. magazine.

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